This session will provide insights into how to create engaging social media content to drive interest in your business activity and allow you to plan your digital marketing strategy post COVID.


Who is this for?

Members who run their own social media who would like information on how to better use the medium to grow their business.

Why should I take part?

During this full day course, you will:

  • Gain an understanding of how people are influenced through different communication mediums
  • Learn about the different types of Social Media appropriate for your business
  • Learn how to write Social Media articles to attract custom
  • Understand what makes an effective headline
  • Learn how to write compelling and persuasive offers
  • Learn how to be able to define an effective marketing campaign through the use of Social Media

This workshop will be facilitated by Graeme Jones who is Head of Elite Training. He will be supported by their Social Media expert Rebecca Jones, who is a professionally qualified Social Media journalist, currently working for the Harwich & Manningtree Standard newspaper of which she is the Chief Reporter and Editor.

How will it help me?

Following the course, you will be able to:

  • Attract greater custom from Students
  • Attract greater custom from the General Public
  • Build an on-line following
  • Maximise the potential of the different Social Media platforms available
  • Write powerful inspirational and persuasive text for Social Media articles
  • Measure your success of Social Media using the analytical tools available

This is an online session with a limited number of places available. Delegates will need access to a laptop or PC with a microphone and web camera to participate in this interactive course. Attendees will receive a link to the session one week before and a downloadable participant pack the day before. (Paper copies can be sent out if you notify Sarah Mcloughlin at least 1 week in advance [email protected] )


Full Members
Associate Members


  • I can’t see a particular course/training, can you run it?

    If you are interested in receiving training that is not already offered by TUCO Academy, pop us an email or give us a call and we will see if we can source it for you. By going through TUCO Academy you will be able to purchase the training at a subsidised rate and if you can offer the training to other members it will reduce the cost further. 

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  • Can I request a course or development day be held at my organisation?

    The TUCO Academy has worked hard to offer all training at a subsidised price, agreeing reduced corporate contract rates with hotels etc. - yet still understands the benefits of in-house training. To that end, working alongside the professional trainers, TUCO Academy can arrange for events to be held at your own institution, for no extra cost. 

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  • Who can use the training with TUCO Academy?

    All professional development events are available for ANY staff in institutions who are members of TUCO, not just employees in the hospitality, catering and commercial services department.

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  • Can I book on behalf of someone else in my organisation?

    Yes – the person making the booking doesn’t have to attend.

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  • How do I pay for my professional development event?

    You can opt to pay by credit card on the booking form directly or select to pay by invoice. If you need to submit a purchase order this can be entered in the booking form.

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