Aim to Reduce PlasticWritten by Laura Haslin
Businesses and organisations have signed up to a 'world first' initiative to keep plastic in the economy and out of the ocean.
Launched by Wrap, it brings businesses from across the entire plastics value chain together to tackle plastic waste. Companies include Unilever, Arla, Nestle, Lidl and Tesco.
The targets include the elimination of unnecessary single use plastic packagin through redesign, innovation or alternative delivery models and making sure 100% of plastic packaging is reusable, recycable or compostable.
Wrap says it expects the initiative will be replicated in other countries as part of the Ellen MacArthur Foundations New Plastics Economy to form a powerful global movement for change.