Simply Lunch rebrand and launch new packaging for food to go rangeWritten by Anjali Dattani
Simply Lunch, Food to Go brand, are excited to reveal a fresh and new brand look. The creative designs will transcend across all product packaging, the Simply Lunch website and retail collateral.
The start of the process began with a new logo design. Simply Lunch’s founding year, 1979, can be seen alongside the company name with their trademark hummingbird at the centre of the logo; this particular bird represents Simply Lunch because they seek out the best ingredients - as the hummingbird seeks out the best nectar from a flower.
All Simply Lunch associated imagery has also seen a refresh; the now vibrant, fresh, Insta-friendly illustrated food designs and photography can be seen in detail on the new website (launching end of July), at points of retail and housed on pack for the ultimate lunch. The packaging includes artwork from a local artist, Suzie Maloney and a little about the heritage of Simply Lunch.
The brand has made important packaging improvements across ranges including sandwiches, salads, wraps and paninis. The external design and the physical structure of the Food to Go products has been updated, elevating the positioning of the brand portfolio at retail. Customers will now experience sleek pre-printed packaging. Following a consumer-centric design process, different coloured packs for different dietary requirements have been introduced including vegan products in green and fish in blue packs. Simply Lunch have also printed a nutritional traffic light system on all SKUs as well as an icon system that highlights key product information such as gluten and dairy free.
The design process has been a cross-functional effort, with a clear vision for the next generation of Simply Lunch in mind, ensuring that the designs capture the heart and spirit of the company and the attention of today’s time poor and diverse Food to Go customer.
Sam Page, Managing Director Comments: “Simply Lunch is renowned for high quality products made with the best locally sourced ingredients. The new packaging was created to enhance the customer experience of our already delicious products. In today’s retail climate and the consumer need for information it was important that our new designs included more details on the ingredients and how and where it was produced. We are absolutely delighted with the final outcome and we hope that all our customers feel the same. This refresh is just the beginning of a host of developments across the brand which we cannot wait to share with everyone.”
Sustainability remains central to the company values. All new packaging is widely recyclable and environmental friendly.
The dedicated Account Management team are working closely with their extensive customer base to introduce the new POS designs into stores. The response to the new packaging has been extremely positive following a retail trial.
Alongside the new website launch, Simply Lunch are pleased to introduce an innovative online ordering system. The customer-friendly platform will allow clients to create orders with ease and on the go, further complimenting Simply Lunch’s high standard of customer service.