Tenzing proves natural and environmentally conscious options are what people wantWritten by Anjali Dattani
Tenzing have created something that goes beyond the traditional energy drink – they offer a natural alternative to a market that is flooded by sugar and synthetic filled products whilst building a brand that is socially aware of the impending environmental issues we are facing.
They thought it seemed a bit odd that there wasn’t a way of achieving a lift with nature’s finest ingredients - plants. So they created an all natural, plant-based drink in a bid to change the way people think about energising themselves and (surprise, surprise) it’s not made with ingredients you can’t spell... it’s made purely from plants.
Tenzing is a natural energy drink, good for the body, mind and planet with 5% of company profits donated to environmental charity projects. These projects have been focused in Nepal, where the drink was originally inspired by a traditional Himalayan Sherpa recipe, to roll out clean-up projects on the route up to Everest Basecamp. However this year, Tenzing will focus it’s efforts on launching multiple environmental projects over here in the UK, the company’s biggest market.
Founder, Huib van Bockel, was previously Head of UK Marketing at Red Bull, so no stranger to the energy drinks market. He said;
"I’d wanted to bring a healthy alternative to the market for a long time, so TENZING came from a deep-rooted place in me. I wanted to transform the way people energise themselves, have the option of a low-sugar, natural and environmentally conscious option at a time when personal, mental, and environmental well-being is arguably more important than ever."
The company was founded in 2016 and has grown year on year since. In 2018, they grew 200% having secured partnerships with the likes of Marks & Spencer, Sainsbury’s, Boots and many more. A huge driver of this growth was within the University sector - distribution sites have grown by 800% in the last 12 months for Tenzing with UCL, Kings and Nottingham huge advocates of the drink.
The multiple functionalities of the drink mean it can both aid concentration and energise you pre or post exercise or simply just be enjoyed alongside your lunch - this product is the perfect side-kick for any student.
With a strong marketing campaign behind the brand, TENZING forecasts growth of 400% in 2019, and an international mission to change the way people think about energy, by expanding across Europe and launching in Canada.