We are proud to be the UK’s first and largest 100% Fairtrade hot drinks brand and the only tea and coffee brand to have received ethical accreditation from the Ethical Company Organisation. What’s more, a quarter of our products are certified as Soil Association Organic. We go above and beyond to lead the way in ethical business, and here is how we do it:
WE SHARE THE PROFITS: In addition to the Fairtrade social premiums we pay for the crops, we reinvest at least one third of our profits into the cooperatives and communities of our farmers. To date, we have invested over 50% of our profits into the 40 producer organisations we support across 14 countries, via the Cafédirect Producers’ Foundation.
WE SHARE THE DECISIONS: The producers are at the heart of everything we do. They hold 2 out of 8 seats on our Board, contributing to the decisions that govern our business, while 89% of our producer partners own shares in our company, making them direct beneficiaries of the success of the business.
WE INTEGRATE SUSTAINABILITY: We weave environmental and social strategies into our overall business strategy, integrating sustainability into our business model and objectives.
WE CONTINUALLY FOCUS ON QUALITY: By working directly with farmers we positively influence quality by close feedback and joint initiatives to further improve product quality, delivering a better product for consumers. This quality focus covers our complete foodservice and retail ranges, enabling all of our customers to capture every opportunity to delight their customers and maximise their sales and profits.
The combination of our clear goals and objectives mean that we can be sure that any outlet selling Cafédirect products can proudly stand behind them, safe in the knowledge that we will only be providing them with ethically sourced, high quality products.