Partner Overview

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer

Diageo was created in 1997 but our business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination.

We have over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

Diageo Great Britain is one of Britain’s leading exporters, helping to fly the flag for British business in over 180 countries.

Great Britain is our home and our success is built on a rich British heritage. From John Walker’s genius for blending whisky to Charles Tanqueray’s pioneering London gin, we stand on the shoulders of industry giants and act with the same entrepreneurial spirit and determination to succeed.

Our company is sustained through innovation and we are constantly looking to create new experiences for the millions of people who enjoy our brands. For example, Gordon’s Pink Gin and CÎROC French Vanilla, both launched in 2017 to capitalise on emerging consumer trends, have proven hugely popular.

We go to great lengths to ensure that alcohol is enjoyed responsibly and as part of a balanced lifestyle. We support a range of responsible drinking initiatives, including Join the Pact and Smashed, which has reached over 333,000 pupils in 1,400 schools across the UK since launch.

We’re also proud of our work across Great Britain to help build strong communities and a better environment. Programmes such as Learning for Life help young people from a range of backgrounds to find sustainable employment in our industry and beyond.

From Guinness to Smirnoff, our world-class portfolio includes some of the most iconic and best-loved brands and is enjoyed by millions of people across Great Britain every year.