Designed to help you with all aspects of Event Management from Concept Development and Stakeholder Expectations through to Audience Engagement Evaluation. Part one on the 22nd of May will be online and Part two on the 29th of May will be held at the Conference Centre at Strathclyde University.


Who is this for?

Staff who wish to refresh their skills and knowledge in Event Management, engage with colleagues in the same part of Hospitality sector and benchmark Events at a First Class Institution.

Why should I take part?

The course will help you get a broad overview of event management from the start of the process all the way through to the event itself and appraising the result. If you are highly experienced in the event industry, this course might not be ideal for you but you might still find a lot of useful tidbits and ideas. And you will be able to network with other Event Managers from the University sector.

How will it help me?

During the event, you will…

  • Examine concept development, and feasibility research
  • Manage stakeholder expectations and evaluate audience engagement 
  • Develop planning, operations and project management skills in the lead up to an event
  • Discuss effective risk assessment, health & safety and contingency planning
  • Be aware of current issues impacting the events industry 
  • Implement sustainable goals across all event types
  • Analyse experience design and marketing & promotion strategies
  • Meet with the Convention Bureau Glasgow Regeneration

Provisional Itinerary:

The course takes place on the 22nd of May in the form of an online webinar AND on the 29th of May as a face to face session at Strathclyde University.

For the online session, delegates will need access to a laptop or PC with a microphone and web camera to participate in this interactive course. Attendees will receive a link to the session one week before. You will also be sent a text book that goes along with the session.

For the face to face session on day 2, if you need accommodation on the 28th (and / or 29th) a booking at Motel One can be made at an additional cost in the booking form. Day 2 is expected to take place between 930am and 5pm.

Final itineraries and timings will be in your calendar invite.

About the Trainer:

Liz Quick graduated from the University of London Goldsmiths College with a BA Honours degree in German and Drama. She began her career working for Lufthansa German Airlines, and then made the move into the events industry, where she worked for a number of agencies operating international conferences and incentives for various blue-chip corporations. During this time Liz helped set up the first UK event implant office, at the then SmithKline Beecham in Brentford, London, working in a Business Development role. She later joined Plus Two Communications Ltd, then TMB Marketing Communications in Dorking, where she worked as Account Director for some key accounts, including Bristol Myers Squibb, Olswang, Johnson & Johnson and Wella UK. Liz also worked as a freelancer for some years and set up her own event management business. She worked with a key sponsor and partner on the London 2012 London Olympics and regularly volunteers at festivals such as Glastonbury, Cornbury, Womad amongst others.

In 2006 Liz started lecturing in Event Management at Thames Valley University (TVU) on a freelance basis in 2009 became a full-time senior lecturer in Events Management at the University of West London in 2009. Over the last decade she has gained extensive experience in course development and leadership, teaching on both undergraduate and post graduate event management programmes. Liz is passionate about blending both the academic and more practical elements of the event management course she teaches, so that students can ‘hit the ground running’ when they graduate and enter the industry.


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