The AHDB is hosting an on-farm event Great British Beef Re-imagined, demonstrating the ‘farm to fork’ journey at Deersbrook Farm in Essex.


Mark your calendars! This year’s Great British Beef Week (GBBW) launches on St George's Day - Tuesday, 23 April 2024. 

Now in its 14th year, the seven-day campaign will celebrate the iconic flavours and versatility of British beef and the sustainable practices of beef farmers.

What is this GBBW? 

GBBW, founded by Ladies in Beef (LiB), is a campaign uniting all sectors of the beef industry – farmers, retailers, butchers, farm shops, pubs, and restaurants – to celebrate the naturally delicious taste of British beef. It is an opportunity to showcase creativity and delight customers with unique beef dishes. 

Why should I take part?

This inspirational day will include butchery and cookery demonstrations, highlight current trends, and share menu development ideas. Guests will be taken on a farm walk that will highlight some of the environmentally friendly practices of British beef farmers.

How will it help me?

During the event you will...
be encouraged to get involved by re-imagining British beef and creating your own unique menus for the week of the celebration. You can also share your recipes on your social channels using #GBBW24 and #NaturallyDeliciousBeef.

For recipe inspirations and to find out more, visit:

If you would like to reproduce our recipes on your website, host an event or activity, please contact ADHB at [email protected] to access any of their supporting marketing materials. 

Follow GBBW on Instagram and Facebook 

No description available.

AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at

About Ladies in Beef

Ladies in Beef supports the Red Tractor mark, promoting farm assured quality meat. All beef carrying the Red Tractor logo can be traced back to the farms the livestock came from, and you can be assured that the farmers and suppliers meet comprehensive standards covering hygiene, safety and animal welfare at every stage, from farm to fork. Compliance with these strict standards is regularly checked by independent auditors.  

Provisional Agenda:

10:00 arrival 

10:30 Welcome Karl Pendlebury 

10:40 Welcome to the farm and Farm Walk – Anna Blumfield (the farmer)

11:40 stock classification and what this means to chefs and more importantly the consumer. 

12:30 Lunch 

13:30 Market Intel – what has happened the previous year and what we think the next trends will be 

14:15 Butchery Demo with Martin Eccles 

15:00 Chef Demos (at present I have James Peck from Ember 13) Terry O,Rhiordon from the GB Team and also Ben Bartlett, Masterchef of GB and Director of Food From Britain 



Full Member
Associate / Affiliate Member
Other / Non-Member


Deersbrook Farm, Shalford Green, Braintree, Essex



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