This Christmas, Simply Lunch demonstrates that great food can do great things. The new Christmas 2025 range blends festive flavour with social purpose, celebrating community, great taste and the power of food to make a difference.
A RANGE WITH REAL IMPACT
The thoughtfully designed range features five festive favourites, from indulgent ciabattas made with regeneratively grown Wildfarmed flour to crowd-pleasing vegan options and nostalgic flavours reimagined for modern tastes. What truly sets the range apart is the meaningful impact it helps create.
THE SPIRIT OF GIVING: SUPPORTING MEALS & MORE
For the third consecutive year, Simply Lunch is partnering with Meals & More, the UK charity that supports children and families experiencing poverty and social isolation, particularly during school holidays.
Between 3 November and 31 December 2025, 12p from every Ultimate Festive Feast sold will be donated directly to Meals & More, funding nutritious meals and engaging activities for children who might otherwise go without.
Over the past two years, Simply Lunch has raised nearly £10,000 for the charity, helping to make a tangible difference in communities across the UK. This year, the business aims to go even further by reaching more families and amplifying its impact.
To celebrate the partnership, the packaging of the Ultimate Festive Feast features a joyful festive illustration inspired by drawings created by children at last year’s Meals & More Christmas event in London. These designs bring the spirit of giving to life and serve as a reminder of the real children and communities this initiative supports.
“Simply Lunch’s purpose is to improve lives through delicious food and at Christmas, that mission feels even more meaningful,” said William Page, Marketing and Digitalisation Director at Simply Lunch. “Meals & More perfectly aligns with the company’s values of putting people first and doing the right thing.”
In the lead-up to Christmas, the Simply Lunch team will also volunteer with Meals & More, supporting community initiatives and seeing first-hand the positive outcomes of the partnership.
THE CHRISTMAS 2025 RANGE: FESTIVE FAVOURITES, REIMAGINED
Each product in the range combines comforting tradition with creative flair, made with care, flavour and purpose.
- Ultimate Festive Feast - Pulled turkey breast, crispy streaky bacon, spinach, cranberry sauce, rich stuffing and gravy mayo on malted bread. A perfect Christmas sandwich that gives back.
- Pigs Under Blankets Ciabatta - Streaky bacon and pork and onion sausage with gravy stuffing mayo in a ciabatta made with Wildfarmed flour.
- Spiced Parsnip (Vegan) - Parsnip fritters, savoury stuffing, vegan mayo and tangy cranberry layered with grated carrot and spinach on malted bread.
- Turkey & Stuffing Sandwich - Succulent turkey breast, herby stuffing and rich gravy mayo, a timeless festive classic.
- Brie & Cranberry Topped Toastie - Creamy French brie meets tart cranberry in a perfectly indulgent seasonal toastie.
Each bite of the Ultimate Festive Feast supports families in need, making every meal a small act of kindness this Christmas.
SUPPORTING CUSTOMERS AND COMMUNITIES
To help retail partners share the story, Simply Lunch has created a suite of in-store activation materials, including eye-catching displays and clear, purpose-led messaging that highlights how each Ultimate Festive Feast purchase supports Meals & More.
By connecting great taste with meaningful impact, Simply Lunch aims to inspire more customers to make a difference through their everyday choices.
MAKING CHRISTMAS MEAN MORE
This initiative is more than a product launch. It is a celebration of good food, goodwill and community.
By bringing together customers, partners and the Meals & More team, Simply Lunch is creating a Christmas season defined by compassion and connection. Choosing the Ultimate Festive Feast means enjoying a delicious seasonal sandwich while helping to provide meals, support and brighter futures for children across the UK.
Better food. Better futures. That is Simply Lunch’s gift this Christmas.
For those who would like to go above and beyond this year, Simply Lunch welcomes additional support through monetary donations or gifts that can be shared with children at their Christmas events. To arrange a contribution, please contact [email protected]
