Overview
Samworth Brothers’ Food For Now division is a leading supplier of high-quality food-to-go solutions, trusted by universities, colleges, and on-the-go retailers across the UK. As part of Samworth Brothers Ltd, who are celebrating their 130-year anniversary in 2026, we combine heritage, expertise, and a strong family-owned ethos to deliver flexible, tailored support to campus caterers.
Our extensive range includes chilled and frozen products, such as sandwiches, wraps, hot food, salads, pastries, snack pots and more. We supply well-loved, company-owned brands including Urban Eat, West Cornwall Pasty Co., Leaf & Loaf, Coffee Shop, Real Wrap Ginsters, and Soreen, alongside partner brands such as The Gym Kitchen, Tanpopo Sushi, and Express Cuisine, plus many more. This enables us to provide a comprehensive, one-stop solution tailored to a variety of campus formats, including Grab & Go, cafés, food courts, and vending.
We operate from a central hub in Leicester, supported by 17 regional delivery depots spanning from Inverness in the North of Scotland to Callington in the South West, ensuring consistent national coverage. Our temperature-controlled fleet and supply chain enable reliable delivery of both chilled and frozen products across all locations.
Our service is supported by range profiling, online ordering, and expert category insight, helping institutions optimise product mix, drive sales, and enhance student satisfaction. We also provide guidance on merchandising, planograms, and in-store marketing to maximise visibility and performance in high-footfall environments.
In summary, Food For Now is more than a supplier, we are a trusted partner to university caterers, delivering quality, innovation, and operational simplicity to support long-term success.
