Love Food Hate Waste is keen to involve many more organisations to broaden the impact the Week will have through their customer and membership channels and is encouraging more to donate and put their stamp on this important environmental Week of action.
Sarah Clayton, Head of Citizen Behaviour Change at WRAP, said “Our first Food Waste Action Week was an incredible success with almost half of people who came across messaging changing their behaviour as a result - so we’re confident we have a winning formula. But year two has new pressures. In 2022 we must hit home harder because our data shows that with the easing of lockdown household food waste began to rise again as people fell back into old habits. It’s imperative that we drive home the message that wasting food feeds climate change, and business support and trade body involvement is crucial in channelling that message widescale, so we’re keen to speak with more organisations about becoming donors and supporting Food Waste Action Week 2022.”
The theme of the Food Waste Action Week 2022 is being developed and like last year will involve a well-known public figure – to be announced – who will help convey the message that Wasting Food Feeds Climate Change and inspire the public, businesses and social groups across the UK to act on food waste. They will follow in the footsteps of chef, tv personality and author Nadia Hussain who was the figurehead for the inaugural Food Waste Action Week, 2021.
2022 will focus on the most wasted foods and instil positive behaviours to help people avoid common triggers that can lead to food going to waste. It will engage with UK residents aged 18 – 44, and particularly those between the ages of 18-34 who can experience the most significant life changes such as having children and leaving home for the first time, that are common triggers for waste. The Week will also target school age children with the release of an education pack for schools.
Ben Elliot, Government Food Waste and Surplus Champion, said: “Chucking good food away is a waste of resources, energy and water used to produce and store that food - and it therefore has a huge carbon footprint.
“Food Waste Action Week was enormously successful this year in helping to raise awareness about the impact of food waste on our planet. But we still have further to go, which is why we need more organisations to get on board for 2022 and encourage simple behaviours that prevent good food being thrown away needlessly.”
WRAP’s behaviour change unit has developed and tested a series of nudge interventions to help direct citizens towards key food waste prevention behaviours. The charity is now keen to spend the time in the run up to Food Waste Action Week 2022 working with partners to trial a number of these new interventions in real world scenarios – in preparation for the Week of Action, when the results are expected to be published.
Food Waste Action Week will include the hospitality and food service sector, with many businesses and organisations engaged by supporting WRAP’s Guardians of Grub industry campaign.