A new UK wide survey has found that over half of all young adults agreed they would choose to eat more sustainably if carbon footprint labelling was included on food packaging. And with the government committed to reducing UK greenhouse gas emissions by almost 80% by 2035, these findings suggest that carbon footprint labelling could play a key role in reducing consumption of high carbon foods such as beef and lamb.
And it’s not just the younger generations who would be willing to choose sustainable eating habits, with over one in three adults (37%) aged 55 and over agreeing that they would choose to eat more sustainably given the information on menus.
The research was commissioned from YouGov by the Vegetarian Society and their Chief Executive, Richard McIlwain said: “Carbon footprint labelling could be a game-changer in the fight against climate change and it is heartening to see that so many young people are eager to make sustainable choices. We are therefore calling on government and food manufacturers to act urgently in rolling out clear carbon labelling on food packaging.”
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