Premium German beer brand, Dortmunder, is gearing up for a fortnight of celebrations by offering outlets a free Oktoberfest POS kit upon purchase of two kegs.

The brand, which is distributed in the UK by leading brands agency, Signature Brands, has a long and illustrious history and is a premium, authentic German beer brand – ideal for Oktoberfest and beyond.

It began life in the Struck Brewery in the industrial city of Dortmund back in 1873 and the range of Dortmunder includes two draught options.

Dortmunder Union Pils is a 4.8% pilsner, made with nothing but pure malt, Hallertau hops and Dortmund Water. The purity leads to a clean, crisp flavour whether enjoyed by the pint – or by the stein!

Dortmunder Vier is a 4% ABV light golden beer, and a more sessionable alternative to Dortmunder Union Pils. With a balance of bittersweet hops and malt bitterness, it offers a lighter and more refreshing expression with a crisp finish.

Any two kegs from the range can be purchased in the promotion and outlets will receive a POS kit free of charge ensuring they have everything they need for their Bavarian bonanza.

oktoberfestIncluded in the kit is a large Dortmunder flag, two mixed size Dortmunder t-shirts, two Dortmunder-branded bucket hats, a string of Dortmunder bunting and three A3 empty belly Oktoberfest posters.

Channel Controller for Education, Adam Alexander, said: “Oktoberfest is celebrated by millions of people worldwide and it’s always a huge attraction for students. We’re proud to be able to offer a genuine German beer, brewed in the same way it was back in 1873 and with such a rich history.

By installing Dortmunder on the bar, outlets are providing an authentic Oktoberfest experience through a premium German draught – and we hope the POS kit allow outlets to replicate the Bavarian sense of conviviality that Oktoberfest is known for.” 

Outlets interested in this promotion are asked to contact Adam Alexander, Channel Controller for Education, Healthcare and Public Sector for LWC Drinks, on [email protected] or 07896 436 824.